York Minster dressed to Impress for the Tour De France

July 16, 2014 at 3:25 pm | Announcement, Blog | No comment

 

The Grand Départ marks the start of the annual cycling race and was this year awarded to the picturesque county of Yorkshire.

In an effort to welcome cyclists from around the world to the county, Harrison Signs joined forces with the team at the York Minster  to create a giant yellow jersey—representing the colour the Tour’s lead cyclist wears during each stage of the race.

“As an existing customer of Harrisons Signs, we were approached by the York Minster two weeks prior to the Tour de France Grand Départ,” explains Peter Robinson sales account manager at Harrison Signs.

“The Minster came up with the fantastic idea that they wanted to make a huge publicity statement by covering the central viewing tower of the Minster with a huge yellow Tour de France jersey

Harrisons produced a massive 15 x 15mtr Mesh banner which was printed in 4 sections and heat-welded together to make up the huge image. Eyelets were used.

On the eve of the Tour, three men were sent up and down the Minster’s 275 spiral stairs to the top of the tower to install the banner.
Bungee cord was used to secure the four sections of the banner to the sides of the steel viewing cage that surrounds the top of the tower.
Installation was undertaken within four hours and removed after the event within an-hour-and-a-half

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