Harrisons were delighted to be involved in supplying items for Morrison Construction's imaginative PR campaign. The campaign aimed to gain regional press coverage and raise staff awareness of the purpose and value of the Investor in Peopleaccreditation.

Because Morrison Construction had held the IiP award for ten years, they realised that the press might not regard the story as newsworthy.

Therefore, instead of the de-rigeur "grip and grin" shots of company execs holding an award, Morrisons set up photo-shoots around the country to photograph employees jumping through a giant IiP logo, which was branded using cut vinyl graphics and lettering created and applied by Harrisons.

Press releases were tailored to feature local staff in order to capture the local press' interest, generating coverage worth an advertising equivalent of over £13,000.

The pictures were also used on the company intranet, as well as in in-house communications.