Not only did we design the signs, we also manufactured them in house at the Harrisons workshop and installed them in the premises. At Harrisons we like to go the extra mile for our clients, through years of experience working with large companies and brand guidelines, this project for Maxwell Estates is another achievement of hard work and commitment to our customers and their brand.
The LED illuminated fascia signage was made in house by our hardworking sign makers, supervised by our project manager. The project manager made sure the Maxwell Estates branding is consistent all the way through the process. This prevents any irregularity in brand image. The signage was designed and made as a custom-built tray sign with LED illumination. This makes Maxwell’s estate agency shop visible to customers even throughout the darker months. With the same sign inside the shop visible, it draws the customers’ eyes to look in the office window and attracts their attention to the services Maxwell’s has to offer.
To help increase their footfall, we worked with Maxwell’s to create a projecting sign with their logo. Our team fabricated a fret cut LED back lit panel, to create a 3D effect, making the sign stand out on the high street. We made sure that the design of the projecting sign was kept within the same integrity as the overall design of the Maxwell Estates office.
The internal wall map added intrinsic value to the design of the office interior at Maxwell’s. The wall map was made with a polymeric high tack wall vinyl with a matching matt projective laminate, that was colour washed blue (the corporate colour). It helps show customers the area in which Maxwell Estates covers in Edgware and the attractions that may encourage them to consider that area. As a visual display we wanted it to be the best for our lenient and our clients’ customers, so it was printed to OS level detail, ensuring no blurred lines.
As stated previously the exterior fascia signage was also replicated inside at the reception in perfect view for passersby to see. This illuminated reception sign reiterates the consistency of Maxwell Estates. The illumination of the sign brightens what would otherwise be a darker area of the shop, creating a positive, friendly and inviting atmosphere, ensuring their brand image of being professional yet personal.
The overall effect of the modern, bright signage in the corporate colours, created by Harrisons Signs, is that of a welcoming, professional estate agent, therefore keeping up with Maxwell Estates’ brand image.