Marketing Executive

About the role

We’re looking for a creative Marketing Executive to proactively market Harrisons through all the marketing channels. The ideal candidate will have experience in a similar role together with an understanding or willingness to learn about digital marketing. You will also be a self-starter, motivated and have excellent written communication skills, great attention to detail and have strong MS Office skills.

The role involves:

• Review and update the Marketing Strategy in line with external factors
• Plan, develop and implement effective marketing communication campaigns
• Writing copy for all marketing collateral including; brochures, letters, emails, newsletters and our website
• Manage the Marketing Plan
• Update the website content through WordPress CMS
• Setting up and monitoring PPC campaigns
• Manage the Social Media content for Twitter, Facebook, Instagram, LinkedIn
• Production of ongoing competitor analysis and reporting, with particular reference to their presentation and promotion
• Maximising our sponsorship partnership with York City Knights
• Google analytics – Measuring results and adapting content as necessary
• Database Management – keeping this updated following feedback from mailings and in line with GDPR regulations

Required skills and experience:

• Minimum of 2 years’ marketing or copywriting experience would be beneficial
• Strong copywriting skills
• Comfortable working with the full marketing mix
• Knowledge of Social Media platforms, LinkedIn and Twitter in particular
• Excellent organisational skills to work independently and manage a range of projects to completion
• Ability to use spreadsheets to analyse data and spot trends

Desirable skills and experience:

• Degree in Marketing or CIM qualifications would be an advantage but not essential
• Knowledge of web-based software Mail Chimp
• Bonus skills include lead generation, email marketing, content marketing, SEO and PPC, website CMS (WordPress)

Key Information

• Permanent position after probationary period.
• Full time or Part time
• Competitive salary
• Pension Scheme, Health Care Scheme, Four weeks annual holiday plus Bank Holidays

If you’d like to talk to us about this position please call Martin on 01904 699600 or email mh@harrisonsigns.co.uk

To apply

Please send your CV to Martin Hands at mh@harrisonsigns.co.uk