Picture the scene, an exhibition centre full of food & drink companies competing for your attention, how do you draw in the crowds?

Arla Pro commissioned HC Design to create an impressive display and we were honoured to create and build this at our factory in York.

Matt Carter, from HC Design, talked us through the mood board he’d created which gave us clear direction of what the finished exhibition stand should look like, right through from the milk bottle lamp shades to the brushed copper leaflet wallets.

The modular framework, set on a concrete effect vinyl floor,  provided the backbone of the build and from this we built the timber clad serving counters, bespoke counter screen, built and installed the back lit Arla Pro logo and rigged up the electrics for the ceiling lighting. Artificial plants were wound around the framework and lighting to give a greenhouse effect.

With the finishing touches applied and the fridges all stocked, Arla Pro were ready to show off their dairy produce to the thousands of visitors at the Casual Dining event.

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